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Bon the Rabbit
Bon the Rabbit was born in the 70s, during the height of the mascot craze. He was created by a small toy company as their newest and most daring mascot yet. Bon was designed to be a cool, confident, and humorous character that would appeal to kids and adults alike. His catchphrase, "It's all in the wag, baby!" quickly became a cultural phenomenon, and Bon became a household name.